A recent Reddit callout has been able to rank a potato image on page 1 of Google across multiple geographic locations all due to the power of the community driving the viral nature of the thread.
Reddit the self-pronounced “front page of the web” has been a massive platform for users from the early years of the web. Its community is vast and spans multiple intertest and following all contained within subreddits. These subreddits all contain strict protocols and procedures which strictly administer the moderator gatekeepers. Cross them at your peril.
Content shared within these reddit thread have the ability to go viral within the space of a very short time given the nature of the community. Sometimes threads started within a subreddit break mainstream and make it on to the front page due to the sharing nature of the post. I think you get the picture it is an incredibly powerful platform from a community perspective. The power and voice of Reddit also seem to feed outwardly with Google news syndication Reddit posts into its news platform.
A recent dare (experiment) by DANNYonPC has shown exactly how the power of Reddit can influence Google and not necessary in a relevant way. Danny posted a thread that was bound to get a response.
The challenge originally was to show (rank) the potato within image search for ‘Gaming Console’. In fact, within 9 hours of the post going live it had over 4126 upvotes with over 480 comments from people enjoying the thread. Some have shown great passion around the cause and from an SEO’s perspective, the thread has shown great relevance to the cause, especially these contributions.
All in jest, but you could argue, totally on topic.
As I said before, the dare was originally posted with the intention to rank the potato within the image search feature, however, it has gone one better and is now sitting proudly at the top of page 1 of Google due to it being syndicated via the Google News platform.
Lets all rejoice the power of people and potatoes.
No doubt really given that the US of A is the home of the Reddit platform. My curiosity drove me to check what was going on globally, assuming each countries news stories are underpinned by local content not just global events.
I have checked globally via local proxies and this is how it stands within the major countries for Google.
Changed my browser language settings so as to be totally German. No spuds…..
Changed my browser language settings so as to be totally Swedish. No spuds…..
Changed my browser language settings so as to read English content. Bingo POTATO…..
In fact to save you the pain of duplication I observed the same results with the French search results as well. Local language browser settings turned on, no potato, English language turned on, potato identified.
That single Reddit thread had the power to be syndicated across multiple regions within the news feature, on page 1. POWERFUL STUFF
What i find interesting is that Google is syndicating Reddit post in the first instance. Does it potentially syndicate the platform as a whole? I can understand the principle behind it because sometimes articles will appear first on Reddit before anywhere else and from that gain a viral nature to them. But Reddit also has an anti-establishment nature to it and if a practical joke is going to be had, it will also be launched on Reddit, as the potato gaming console demonstrates.
In fact, it has been taken to a rather sinister level because now people are trying to rank a Nazi flag for the term ‘COMCAST’ and the upvotes are pouring in.
Don’t think this one will work…….
Overall, jokes aside this has reinforced yet again how powerful Reddit is and the influence it can have from an SEO perspective.
Reddit needs to be part of your SEO Strategy.
PS. When the POTATO gaming console is launched please let me know where I can get one, they look “AWESOME”.